Carmela Caldart x adidas
7th January 2025
Honouring the people involved in the brand’s multi-year mission, Carmela produced portraits which not only captured the essence of the collective, but reflected the individuals at its core.
Deviating from her typical starting point where poses take centre-stage, she focused instead on facial features. An intimate process, she honed in on distinct details using Procreate to bring the strength of the movement to the masses.
“It depicted over 100 portraits and was to be printed on a very large scale,” Carmela explained. “Getting the portraits set up in a way that was balanced in terms of color and composition took a lot of planning.”
The planning paid off. See more from Carmela here.
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